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3. Additional Online Features

The processing of personal data is sometimes absolutely essential to provide and operate our website and online features. This particularly applies to the following applications:

a) Log files
In order to deliver the website, ensure the functionality of certain features, optimise applications and ensure the security of the website, we will process the following personal data on the basis of point (f) of Art. 6 (1) GDPR:

  • Your IP address;
  • The date and time of access;
  • The pages / files accessed;
  • Access log and status;
  • The volume of data transmitted;
  • The referrer URL; and
  • Information on the client / browser used

The log files and their content will be stored for 30 days and then deleted or, if necessary, anonymised, unless such information is required to document or shed light on any misuse or unlawful use of our website that might have become apparent during the retention period. The log files will be analysed for data security purposes.

b) Registering for services and online features
You will need to register and log in to use some of our services and online features (e.g. to place an order in our online store). We will process the personal data you provide (e.g. salutation, title, name, company, industry, address, interests) and any data that is automatically collected by our website (e.g. IP address, user information) on the basis of point (a) of Art. 6 (1) GDPR or point (b) of Art. 6 (1) GDPR. We will send the necessary information to our partners (e.g. software service providers) and to banks and service providers commissioned to execute the transaction and run credit checks.

c) Online store
If you place an order on our online store, we will process your personal data on the basis of point (b) of Art. 6 (1) GDPR. We will send the necessary information to the companies commissioned to deliver or execute the order, and to banks, insurance companies and service providers commissioned to execute the transaction, adjust claims, run credit checks and check sanctions lists. Your requests will be forwarded to the responsible dealers or service partners.

d) External links
Our webpages contain links to websites operated by other providers who are not affiliated with us. If you click on such links, you will be redirected to the websites operated by the other providers. This will be reflected by certain aspects, such as a change in URL. As we have no control over the processing of your personal data from the moment you are redirected, we cannot assume any responsibility in this regard. When clicking on such links, please refer to the privacy statement on the external website for more information.

e) Social plug-ins
Our website features social plug-ins. They are marked with the relevant logo and contain a link to the respective website. If you access a page containing a plug-in on our website, your browser will establish a direct connection to the relevant server. As a result, the social media provider will be informed that you have accessed the page on our website and will be able to match that information to your account if you are logged in. If you do not want the social media provider to collect information about you via our website, you must sign out from your social media account before visiting our website.

f) Facebook
Our website features social plug-ins (“plug-ins”) from Facebook, a social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). An overview of Facebook plug-ins and their appearance can be found here

If you access a page containing such a plug-in on our website, your browser will establish a direct connection to the Facebook servers. The content of the plug-in will be sent straight from Facebook to your browser and embedded within the website. This integrated element will inform Facebook that your browser has accessed the relevant page on our website, even if you do not have a Facebook profile or are not logged in to Facebook at the moment. This information (incl. your IP address) will be transmitted straight from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, the social media provider will be able to match your visit to our website straight to your Facebook profile. If you interact with the plug-ins, such as by pressing the “Like” button or leaving a comment, this information will also be transferred straight to a Facebook server and stored there. The information will also be posted on your Facebook profile and shown to your Facebook friends. Please refer to Facebook’s privacy policy for more information as to why and to what extent it collects, processes and uses data, as well as more details on your rights and settings to safeguard your privacy:

If you do not want Facebook to match the information collected via our website to your Facebook profile, you must sign out from Facebook before visiting our website. You can also completely prevent Facebook plug-ins from being loaded by installing the following add-ons for your browser:

g) Facebook Pixel
If you give your explicit consent via the cookie banner in accordance with point (a) of Art. 6 (1) GDPR, we will use Facebook custom audiences on some of our webpages. A pixel from Facebook Ireland Limited will be integrated on those pages. The pixel will enable Facebook Ireland Limited to collect information about the use of our website (your truncated IP address, cookie ID, pixel ID, usage data, information about your browsing session, the URL of the webpages you visit and the websites you visit after visiting the KESSEL website). This information might be matched to you personally with the help of other information that Facebook Ireland Limited might have stored on you (e.g. if you have a Facebook account). The information collected via the pixel can then be used to display targeted advertising on your Facebook account for our products and services that interest you (retargeting). In addition, the information collected via the pixel may be aggregated by Facebook Ireland Limited, and the aggregated information may then be used by Facebook Ireland Limited for its own advertising purposes or for third-party advertising purposes. For example, Facebook Ireland Limited may be able to analyse information about your surfing habits on our website to ascertain your interests and advertise third-party products. Facebook Ireland Limited may also link the information collected via the pixel to other information that Facebook Ireland Limited has collected on you via other websites and/or in connection with your use of its social network; as a result, Facebook Ireland Limited may create and store a profile about you. This profile may be used for advertising purposes. More information can be found here: and

Your Facebook website custom audiences data will be processed by Facebook for no more than 180 days.

h) LinkedIn pixel (convenience and marketing)
Our website uses LinkedIn conversion tracking, a web analysis service provided by the LinkedIn Corporation, on the basis of point (f) of Art. 6 (1) GDPR. LinkedIn conversion tracking uses “cookies”, i.e. text files that are saved on your computer by the LinkedIn Insight Tag, enabling us to analyse how you use our website.

The information collected by the LinkedIn Insight Tag on your use of our website will be encrypted. The cookie will be stored in the LinkedIn member’s browser until it is deleted or expires (the expiry date will be six months after the Insight Tag was last loaded by the member’s browser).

LinkedIn members may opt out of conversion tracking, and they can block and delete cookies and disable demographic characteristics at In the LinkedIn settings, you cannot separately opt out of third-party impressions or click tracking for campaigns running on LinkedIn, as all underlying campaigns respect the settings of LinkedIn members. You can find more information from the third-party provider (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA) here:

i) Google Tag Manager
Our website uses Google Tag Manager, a service provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If your habitual place of residence is in the European Economic Area or Switzerland, the controller responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). This application enables the management of the JavaScript tags and HTML tags used to implement tracking and analytical tools. This form of data processing allows us to optimise our website and make sure it meets the needs of our users. Google Tag Manager itself does not save cookies and is not used to process personal data. However, it enables the activation of other tags that may collect and process personal data. You can find more information on the terms of use and data protection at

Other Google features
Our website uses the remarketing or “similar audiences” function provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google“). If your habitual place of residence is in the European Economic Area or Switzerland, the controller responsible for your data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The purpose of the application is to analyse user behaviour and visitor interests. In order to analyse the use of the website, which forms the basis for the creation of targeted advertising, Google uses cookies. The cookies record website visits and anonymised data about the use of the website. They do not save the personal data of website visitors. If you subsequently visit another website in the Google Display network, you will be shown advertising that is highly likely to consider the product and information sections you have previously accessed. Your data may be transferred to the USA on the basis of a valid transfer instrument or on the basis of your consent obtained by Google online. The data processing, particularly the placement of cookies, will be performed with your consent on the basis of point (a) of Art. 6 (1) GDPR. You may withdraw your consent at any time; this will have no bearing on the lawfulness of any data processing carried out before the withdrawal of your consent. You can find more information about Google remarketing and the relevant privacy policy here:

j) Google Fonts
Our website features Google Fonts. Google Fonts is a library of over 800 fonts that Google Inc. makes available to its users free of charge. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

You do not have to log in to use Google Fonts and no cookies will be stored in your browser. The files (CSS, Fonts) will be requested from the Google domains and According to Google, requests for CSS and fonts are completely separate from all other Google services. Even if you have a Google account, your Google account data will not be sent to Google. Google will record the use of CSS (Cascading Style Sheets) and specific fonts, and it will store this data securely.

Google Fonts enables us to use fonts on our website without having to upload them to our own server. Google Fonts is an important component to ensure the high quality of our website and speed up loading times. All fonts provided by Google are automatically optimised for the web. This saves data volumes and is a great advantage for use on mobile devices. Thanks to the fast content delivery network (CDN), there are no issues when using Google Fonts across different platforms. Google Fonts supports all major browsers and works reliably on most modern mobile operating systems.

If you visit our website, the fonts will be downloaded from a Google server. This means data will be transmitted to the Google servers. Google will then be able to see that our website is being visited from your IP address. The Google Fonts API (Application Programming Interface) was developed to reduce the use, storage and collection of end user data to the volume required to properly deliver fonts. Whenever a request is submitted via Google Fonts, information will be automatically sent to the Google servers, such as your language settings, IP address, browser version, browser resolution and browser name. It is not clear whether this data will also be stored, as this is not clearly communicated by Google.

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. Google stores font files for one year. Google uses the usage data to determine how well each font is received. Its aim is to significantly improve the loading time of websites.

The data stored by Google for a day or a year cannot simply be deleted. The data will be automatically submitted to Google when you access the website. If you would like your data to be deleted before the deadline, please contact the Google Help Centre: The only way you can prevent data storage in this case is by not visiting our website. More information about Google Fonts and other issues can be found here:

k) Google Maps
Our website uses Google Maps, an external maps service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This service enables us to ensure the appealing presentation of our website by loading map contents from an external server. The necessary data is typically requested from a Google server in the USA. Whenever you submit such a request, information such as your IP address and the pages you visit on our website will usually be sent to a Google server in the USA and stored there for several months. More information on the handling of user data can be found in Google’s privacy policy:

We use Google Maps in the interest of ensuring the appealing presentation of our website. This constitutes our “legitimate interest”, as defined in point (f) of Art. 6 (1) GDPR. You can prevent the use of Google Maps by simply blocking it via the cookie banner. If you do so, your data will not be sent to Google. If you block “convenience and marketing” cookies in the cookie banner but still load a map, you will automatically consent to the placement of cookies by Google Maps.

l) Google Analytics
We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The information generated by these cookies on your use of our website will generally be transferred to a Google server in the USA and stored there. As IP anonymisation is activated on all our webpages, however, Google will truncate your IP address before transferring data within member states of the European Union or the European Economic Area. Your full IP address will only be transmitted to a Google server in the United States and truncated there in exceptional cases. Google will use this information on behalf of the website operator to evaluate your use of the website, compile reports on website activities and provide the website operator with other services related to the use of this website and the Internet. Google will not associate the IP address transmitted from your browser in the course of Google Analytics with any other data held by Google. More information on the handling of user data can be found in Google’s privacy policy:

You can adjust your browser settings to prevent the storage of cookies. If you do so, however, please note that you may not be able to fully use all the features of this website. You may also stop the data generated by the cookie on your use of this website (incl. your IP address) from being transferred to Google for processing by downloading and installing the following browser plug-in:

m) Google reCAPTCHA
We sometimes use reCAPTCHA, a service provided by Google Inc., to ensure an adequate level of data security when submitting online forms. This mainly helps us distinguish whether data has been entered by a natural person or improperly by automated processors. As part of the service, we will send your IP address to Google, as well as any other data required by Google to provide the reCAPTCHA service. The data protection provisions of Google Inc. will apply in such cases. More information on the privacy policy of Google Inc. can be found at or

n) YouTube
Our website features components from YouTube, a website belonging to Google. The website is operated by YouTube, LLC (901 Cherry Ave., San Bruno, CA 94066, USA).

Whenever you visit one of our webpages featuring a YouTube plug-in, a connection will be established with the YouTube servers. As a result, YouTube will find out which of our webpages you have visited. If you are logged in to a YouTube account, you will enable YouTube to match your surfing habits directly to your personal account. You can prevent this by signing out from your YouTube account.

We use YouTube in the interest of ensuring the appealing presentation of our website. This constitutes our “legitimate interest”, as defined in point (f) of Art. 6 (1) GDPR. You can prevent the use of YouTube by simply blocking it via the cookie banner. If you do so, your data will not be sent to YouTube.

More information on the handling of user data can be found in YouTube’s privacy policy:

o) OXOMI media portal
We use OXOMI, a web-based application provided by scireum GmbH (“scireum”), to make a media portal with product and marketing information available on our website, which can be accessed without registering or logging in. scireum will not disclose your personal data to third parties or market your metadata. The application is operated on European servers under German data protection law. scireum uses Crashlytics, an analytical tool developed by Fabric, for its mobile applications (e.g. OXOMI Pocket for iPad). Whenever a software problem arises, Crashlytics records the issue and the relevant error environment for further analysis and saves this data for 90 days. scireum uses this data exclusively for troubleshooting purposes. More details are contained in scireum GmbH’s privacy policy:

p) DrawBridge
We have integrated DrawBridge on our website; this is a service provided by Gimbal, Inc. to show users targeted advertising. DrawBridge uses cookies and other browser-based technologies to analyse user behaviour and recognise users. DrawBridge collects information about user behaviour on various websites. This information is used to optimise the relevance of our advertising. DrawBridge also provides targeted marketing based on behavioural profiles and geographic location. Your IP address and other identifiers (e.g. your user agent) will be sent to the provider. In such cases, your data will be disclosed to the company that operates DrawBridge: Gimbal, Inc., 8605 Santa Monica Blvd #62545 West Hollywood, CA 90069-4109, USA.

Web tracking technologies are used to create pseudonymised user profiles. These profiles cannot be matched to you as a natural person; they enable market segmentation when displaying advertising. We will use DrawBridge to process data for the purpose of optimising our advertising campaigns and for marketing purposes on the basis of your consent pursuant to point (a) of Art. 6 (1) GDPR.

We have no control over the retention period of the processed data; it will be determined by Gimbal, Inc. You can find more information in DrawBridge’s privacy policy:

q) Cloudflare
Our website uses Cloudflare, a service provided by Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, USA), to make our website faster and safer. Cloudflare uses cookies and processes user data. Cloudflare, Inc. is an American company that provides a content delivery network (CDN) and various security services. A CDN is a network of servers connected via the Internet. Cloudflare has distributed such servers around the world to speed up the delivery of websites.

Cloudflare generally only forwards data controlled by website operators. In other words, the content is not specified by Cloudfare itself, but always by the website operator. Cloudflare may also collect information about the use of our website and may process data that we send or data for which Cloudfare has received specific instructions. Cloudflare usually receives data derived from browser activity, such as contact details, IP addresses, security fingerprints, DNS log data and website performance data. The log data helps Cloudflare to perform certain tasks (e.g. to detect new threats). This allows Cloudflare to ensure a high level of protection for our website. As part of its services, Cloudflare processes this data in accordance with the applicable laws. Cloudflare will mainly store your information in the USA and the European Economic Area. Cloudflare may transfer and access the information described above from around the world. Cloudflare generally stores user-level data for less than 24 hours. You can find more information about data protection at Cloudflare here:

r) jQuery / Bootstrap
We use services provided by jQuery CDN and Bootstrap to ensure the fast and smooth delivery of our website on various devices. The services are distributed across the CDN of the software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). The services use JavaScript libraries to enable the fast delivery of our webpages. The necessary files are loaded by a CDN server. As soon as a connection has been established with the CDN server, your IP address will be recorded and stored. This will not be necessary if the data is already stored in your browser from a previous website visit. StackPath’s privacy policy makes explicit reference to the fact that it uses aggregated and anonymised data from various services (e.g. jQuery or Bootstrap) to increase security and for its own services. However, the data cannot be used to identify you as a person. More information about data protection at StackPath can be found here:; more information about data protection at jQuery is available here:; and Bootstrap provides more information here:

s) Hotjar CDN
Our website uses Hotjar, a service provided by Hotjar Limited (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta), to statistically evaluate user data so that we can analyse and improve the quality of our website. Hotjar is a service that uses a combination of tools to analyse the behaviour and feedback of users on our website. Hotjar sends us reports and visual presentations to show where and how users navigate our website. All personal data is automatically anonymised and never reaches the Hotjar servers. That means you will not be personally identified as a website user. The following data may be collected by a tracking cookie: your IP address (collected and stored in an anonymised form), screen size, browser information, country, preferred language settings, webpages visited (subpages), and date and time of access to our website. Hotjar does not generally disclose collected data to third parties. However, Hotjar explicitly points out that it is sometimes necessary to share data with Amazon Web Services. If this is the case, some of your information will be saved on Amazon’s servers. However, your data will be stored in an exclusively anonymised form. In addition, Amazon is bound by a confidentiality agreement and will not disclose your data. More details on data protection at Hotjar can be found here:

t) Adobe Typekit
We use Adobe Typekit for the visual design of our website. Typekit is a service from Adobe Systems Software Ireland Companies (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland) that grants us access to a font library. In order to integrate the fonts, your browser must establish a connection to an Adobe server in the USA and download the font required for our website. Adobe will then be informed that our website has been accessed from your IP address. We do not receive any personal data through the integration of Adobe Typekit. More information about Adobe Typekit can be found here:


Imprint / Impressum | Privacy policy
©1998-2017 KESSEL AG, Bahnhofstraße 31, 85101 Lenting, Germany